Edge & Node brand assets.
The wordmark, symbol, palette, and the dot-matrix motif behind our identity, and the rules that keep them consistent.
Logo
Wordmark & symbol.
Keep clear space around the wordmark on every side: at least the height of the capital letters. Minimum size 120px on screen, 20mm in print. Legibility comes first.
Sub-brands
One house, two product marks, and a place.
Amp
Structured, auditable blockchain data infrastructure for regulated banks, stablecoin issuers, and enterprises operating at scale.
Learn moreampersend
The control layer for the agent economy: policies, approvals, and audit trails for autonomous agents.
Learn moreThe House: a place, not a product
A 13,000 sq ft co-creation space in San Francisco's Presidio where AI and crypto builders work, meet, and ship.
Learn morePalette
Color.
Accent
#2347E5
Primary actions and links
Petrol
#0B1733
Dark surfaces and panels
Ink
#100F0F
Foreground text
Cream
#F5F2EF
Warm light surfaces
Paper
#FFFFFF
Page background
The dot-matrix
Our motif renders data (and surfaces) as a field of points.
It threads through the product: hero backgrounds, product cards, article covers, and CTAs. Subtle by default, it comes alive on interaction.
Shape glyphs
A library of isometric line marks for values and pillars.
Usage
Do & don't.
Naming
How we write it.
Edge & Node: written with the ampersand, both words capitalized. “E&N” is fine as shorthand; never “EdgeNode”.
Amp is capitalized. ampersend stays lowercase everywhere. The House always includes “The”.