Brandon Ramirez, Yaniv Tal
Director of Product Marketing
Brandon Ramirez, Yaniv Tal
Edge & Node is a creative software development company working to build a vibrant, decentralized future. Founded by the initial team behind The Graph, Edge & Node is dedicated to the advancement of web3, a decentralized and fair internet where public data is available to all—an internet that enables its users to increase agency over their creations and their lives.
Edge & Node’s initial product is The Graph, an indexing protocol for querying networks like Ethereum and IPFS, which ensures open data is always available and easy to access. The Graph is used by thousands of protocols and dapps including Uniswap, Livepeer, Aave, Decentraland, and more. Edge & Node also launched Everest, a decentralized registry with the mission to catalyze the shift to web3, facilitating community-driven curation of projects providing ongoing utility to the crypto space.
The Product Marketing team resides at the intersection of engineering, marketing, product, and business and enables developers in web3 to better understand the many advantages of leveraging The Graph ecosystem for dApp development while aiding The Graph ecosystem in better understanding the needs of dApp developers.
We are looking for a Director of Product Marketing to establish, lead, and grow the product marketing function at Edge & Node in support of the entire Graph ecosystem. They will not only engage with the web3 engineering community but also specific participants in The Graph ecosystem including, but not limited to, Indexers, Curators, and Delegators. The Director of Product Marketing will be an integral partner to the business, marketing, and product functions at Edge & Node, and they will lead a team consisting of tech writers, solutions engineers, and dev relations personnel. As the Director of Product Marketing, you will report directly to the CEO of Edge & Node.
What You’ll Be Doing
- Establishing the product marketing discipline within The Graph ecosystem
- Defining and executing a strategy for growing The Graph’s developer ecosystem
- Building and managing a multidisciplinary team that includes technical content writers, developer relations, developer success, product marketing managers and growth marketers
- Driving go-to-market for a diverse suite of products, open source libraries, and protocol upgrades
- Owning the user journey of developers interacting with The Graph beginning with their first meetup to successfully deploying a subgraph into production
- Developing content channels targeted at The Graph's various user personas and producing content that educates users, increases developer success, and makes developers fall in love with The Graph
- Partnering with product managers, marketers and business developers, to bridge the gap between R&D and business
- Collaborating with design and marketing teams to create engaging marketing collateral and establishes a voice and brand identity that engages the developer community
- Producing educational content and messaging to enable developer relations, technical writers, business developers, and developer success personnel
What We Expect
- Previous experience driving go-to-market strategy and execution for several large developer-focused product releases
- Familiarity with a variety of growth channels, including in-person meetups, conferences, email, social media, paid advertising, and content marketing
- Passion around the future of web3
- Skillful written and verbal communication skills
- Deep empathy for developers as users and independent creators.
- You enjoy and lean into learning about complex products and explaining them in simple terms
- A technical degree or previous experience in software engineering is strongly preferred
About the Graph
The Graph is the indexing and query layer of web3. The Graph Network’s self service experience for developers launched in July 2021. Developers build and publish open APIs, called subgraphs, that applications can query using GraphQL. The Graph supports indexing data from multiple different networks including Ethereum, NEAR, Arbitrium, Optimism, Polygon, Avalanche, Celo, Fantom, Moonbeam, IPFS, and PoA with more networks coming soon. To date, tens-of-thousands of subgraphs have been deployed on the hosted service, and now subgraphs can be deployed directly on the network. Over 28,000 developers have built subgraphs for applications such as Uniswap, Synthetix, KnownOrigin, Art Blocks, Balancer, Livepeer, DAOstack, Audius, Decentraland, and many others.
If you are a developer building an application or web3 application, you can use subgraphs for indexing and querying data from blockchains. The Graph allows applications to efficiently and performantly present data in a UI and allows other developers to use your subgraph too! You can deploy a subgraph to the network using the newly launched Subgraph Studio or query existing subgraphs that are in the Graph Explorer. The Graph would love to welcome you to be Indexers, Curators and/or Delegators on The Graph’s mainnet. Join The Graph community by introducing yourself in The Graph Discord for technical discussions, join The Graph’s Telegram chat, and follow The Graph on Twitter, LinkedIn, Instagram, Facebook, Reddit, and Medium! The Graph’s developers and members of the community are always eager to chat with you, and The Graph ecosystem has a growing community of developers who support each other.
The Graph Foundation oversees The Graph Network. The Graph Foundation is overseen by the Technical Council. Edge & Node, StreamingFast, Figment, Semiotic and The Guild are five of the many organizations within The Graph ecosystem.