Employment Type

Full-time

Location

Remote

Director of Product Marketing

Employment Type

Full-time

Location

Remote

Edge & Node is a creative software development company working to build a vibrant, decentralized future. Founded by the initial team behind The Graph, Edge & Node is dedicated to the advancement of web3, a decentralized and fair internet where public data is available to all—an internet that enables its users to increase agency over their creations and their lives.

Edge & Node’s initial product is The Graph, an indexing protocol for querying networks like Ethereum and IPFS, which ensures open data is always available and easy to access. The Graph is used by thousands of protocols and dapps including Uniswap, Livepeer, Aave, Decentraland, and more. Edge & Node also launched Everest, a decentralized registry with the mission to catalyze the shift to web3, facilitating community-driven curation of projects providing ongoing utility to the crypto space.

The Product Marketing team resides at the intersection of engineering, marketing, product, and business and enables developers in web3 to better understand the many advantages of leveraging The Graph ecosystem for dApp development while aiding The Graph ecosystem in better understanding the needs of dApp developers.

We are looking for a Director of Product Marketing to establish, lead, and grow the product marketing function at Edge & Node in support of the entire Graph ecosystem. They will not only engage with the web3 engineering community but also specific participants in The Graph ecosystem including, but not limited to, Indexers, Curators, and Delegators. The Director of Product Marketing will be an integral partner to the business, marketing, and product functions at Edge & Node, and they will lead a team consisting of tech writers, solutions engineers, and dev relations personnel. As the Director of Product Marketing, you will report directly to the CEO of Edge & Node.

What You’ll Be Doing

  • Establishing the product marketing discipline within The Graph ecosystem
  • Defining and executing a strategy for growing The Graph’s developer ecosystem
  • Building and managing a multidisciplinary team that includes technical content writers, developer relations, developer success, product marketing managers and growth marketers
  • Driving go-to-market for a diverse suite of products, open source libraries, and protocol upgrades
  • Owning the user journey of developers interacting with The Graph beginning with their first meetup to successfully deploying a subgraph into production
  • Developing content channels targeted at The Graph's various user personas and producing content that educates users, increases developer success, and makes developers fall in love with The Graph
  • Partnering with product managers, marketers and business developers, to bridge the gap between R&D and business
  • Collaborating with design and marketing teams to create engaging marketing collateral and establishes a voice and brand identity that engages the developer community
  • Producing educational content and messaging to enable developer relations, technical writers, business developers, and developer success personnel

What We Expect

  • Previous experience driving go-to-market strategy and execution for several large developer-focused product releases
  • Familiarity with a variety of growth channels, including in-person meetups, conferences, email, social media, paid advertising, and content marketing
  • Passion around the future of web3
  • Skillful written and verbal communication skills
  • Deep empathy for developers as users and independent creators.
  • You enjoy and lean into learning about complex products and explaining them in simple terms
  • A technical degree or previous experience in software engineering is strongly preferred

About the Graph

The Graph is the source of data and information for the decentralized internet. As the original decentralized data marketplace that introduced and standardized subgraphs, The Graph has become web3’s method of indexing and accessing blockchain data. Since its launch in 2018, tens of thousands of developers have built subgraphs for dapps across 40+ blockchains - including  Ethereum, Arbitrum, Optimism, Base, Polygon, Celo, Fantom, Gnosis, and Avalanche.

As demand for data in web3 continues to grow, The Graph enters a New Era with a more expansive vision including new data services and query languages, ensuring the decentralized protocol can serve any use case - now and into the future.

Discover more about how The Graph is shaping the future of decentralized physical infrastructure networks (DePIN) and stay connected with the community. Follow The Graph on X, LinkedIn, Instagram, Facebook, Reddit, and Medium. Join the community on The Graph’s Telegram, join technical discussions on The Graph’s Discord.

The Graph Foundation oversees The Graph Network. The Graph Foundation is overseen by the Technical Council. Edge & Node, StreamingFast, Semiotic Labs, The Guild, Messari, GraphOps, Pinax and Geo are eight of the many organizations within The Graph ecosystem.

Let’s solve the world’s biggest challenges - Edge & Node